AI to help create automated virtual GPs to advise patients online

In partnership with Innovate UK, Orbital Media and the University of Essex researchers will exploit Artificial Intelligence (AI) and Machine Learning technology to provide medically approved health advice to the increasing numbers of users who seek medical information online. The technology developed, via the partnership, will be used to serve interactive advice via ground breaking, photo realistic avatars.

Information supplied by the platform will focus on minor ailments such as colds, coughs, flu and hay fever. These self-treatable conditions currently account for a significant proportion of GP time and are identified by the Proprietary Association of Great Britain (PAGB) as one of the five examples of wastage in the NHS system, amounting to a cost of £2 billion per year.  

Symptom searches

The resulting technological solution will provide a visual, reliable and robust online health advice service, to meet the rapidly growing demand for online ‘symptom searches’.

Due to its public importance and potential impact, the 30 month project will be part-funded by the Engineering and Physical Sciences Research Council (EPSRC), The Economic and Social Research Council (ESRC) and Innovate UK. Taking place through the university’s Knowledge Transfer Partnership (KTP) initiative – a world-leading programme that helps businesses innovate by connecting them to the UK’s wealth of academic resources – the project will be managed by a carefully recruited Computer Scientist – known as the KTP Associate – who will base themselves at Orbital Media full-time and work closely with the academic team.

Financial savings in the billions

Orbital Media CEO, Peter Brady, commented on the importance of this innovation to the NHS, “GPs are currently under immense pressure, with significant amounts of money devoted to dealing with minor ailments. This comes at a time when the NHS is required to find £22 billion of efficiency savings by 2020.

Even if we can reduce the cost spent on minor ailments by as little as 1%, the potential saving to the NHS would be approximately £20 million per annum. AI has a key role to play in supporting future healthcare needs and this is just the beginning of our exploration into its potential applications within healthcare pathways. It’s hugely exciting for Orbital Media to be at the forefront of this cutting edge technology, which could produce genuinely revolutionary improvements for our healthcare system.”

Future of artificial intelligence

Dr Luca Citi from the School of Computer Science and Electronic Engineering at the University of Essex added, “Artificial intelligence and machine learning technology have the potential to transform so many aspects of our everyday lives. We are excited about this opportunity to work with Orbital Media to see how we can share our expertise to have a significant impact on how health services might be delivered in the future.”